Matt Urban Human Services Center Logo

The Matt Urban Human Services Center is the parent organization of the Hope Center. The mission of the Matt Urban Center is to improve the quality of life of residents, preserve neighborhoods, and encourage economic development on the east side of Buffalo.

The Key: Franklin Gothic Heavy was used to match the font selected for the Hope Center, although a warm color palette was chosen to differentiate the two agencies. The M and the U were linked to provide a unique element to the logotype and to refer to the center’s mission of connecting residents to available to residents.