Matt Urban Hope Center Logo

The Matt Urban Hope Center helps low-income and homeless individuals and families on the East Side of Buffalo. Through training courses and assistance resources, local residents achieve self-sustenance by learning job skills and receiving proper aid.

The Key: The main idea was to emphasize the theme of “hope.” The font used is Franklin Gothic, with the corners rounded off to echo the concept of “rising upward.” The sky blue complements this idea, and the dark blue represents the dependability of the organization.