The Key: A leaf was combined with the “i” of “Imagine” in order to communicate the idea of a garden as minimally as possible. The concept of giving to the community is reinforced by the subtle resemblance of the “i” to that of a person with outstretched arms. The form of the logo is simplistic enough that it easily reduces to a single color and is still recognizable at a small size.

The Key: The focus was on developing a clean, news-based, informational site that is easy to navigate and easy to increase in scale.

The Key: The stylized initials are intended to provide a clearly recognizable icon for an organization with a long title. The colors invoke the organic nature of the market.

The Key: The images available were very low quality (not able to be printed large), so the design of the ad was restricted to the use of small product images. The aim of the ad was to market the website to customers who wanted to send care packages to former Buffalo residents.

The Key: Based on a mosaic theme, this is a redesign of the old logo. The art concept and geographic location were united by arranging tiles in the shape of a buffalo. The slogan was reworded to allude to the tile theme and to include Buffalo in the title.

The Key: Exhausted holiday shopper sells the headline, while the copy explains how the reader can help raise money for a good cause while rejuvenating herself after a hectic holiday schedule.

The Key: The interlocking N and F demonstrate the precise angles required by quality carpentry, and also form a stylized branch, making a connection to the name of the business. The hues of olive green reinforce the “forest” theme.

The Key: The main idea was to emphasize the theme of “hope.” The font used is Franklin Gothic, with the corners rounded off to echo the concept of “rising upward.” The sky blue complements this idea, and the dark blue represents the dependability of the organization.

The Key: In this redesign, a distinctive use of typography was paired with an existing logo and color scheme to create a classical look for this publication.

The Key: Franklin Gothic Heavy was used to match the font selected for the Hope Center, although a warm color palette was chosen to differentiate the two agencies. The M and the U were linked to provide a unique element to the logotype and to refer to the center’s mission of connecting residents to available to residents.