Hope Center Spa Day Poster
Poster advertising a post-holiday Hope Center fundraising event at a local salon.
The Key: Exhausted holiday shopper sells the headline, while the copy explains how the reader can help raise money for a good cause while rejuvenating herself after a hectic holiday schedule.
North Forest Construction Logo
North Forest Construction provides Western New York with excellent custom finishing work, from kitchen cabinets and counters to bathroom renovations and more, at a bargain price.
The Key: The interlocking N and F demonstrate the precise angles required by quality carpentry, and also form a stylized branch, making a connection to the name of the business. The hues of olive green reinforce the “forest” theme.
Matt Urban Hope Center Logo
The Matt Urban Hope Center helps low-income and homeless individuals and families on the East Side of Buffalo. Through training courses and assistance resources, local residents achieve self-sustenance by learning job skills and receiving proper aid.
The Key: The main idea was to emphasize the theme of “hope.” The font used is Franklin Gothic, with the corners rounded off to echo the concept of “rising upward.” The sky blue complements this idea, and the dark blue represents the dependability of the organization.
WBASNY Newsletter
Quarterly newsletter for the Women’s Bar Assoc. of Western New York.
The Key: In this redesign, a distinctive use of typography was paired with an existing logo and color scheme to create a classical look for this publication.
Matt Urban Human Services Center Logo
The Matt Urban Human Services Center is the parent organization of the Hope Center. The mission of the Matt Urban Center is to improve the quality of life of residents, preserve neighborhoods, and encourage economic development on the east side of Buffalo.
The Key: Franklin Gothic Heavy was used to match the font selected for the Hope Center, although a warm color palette was chosen to differentiate the two agencies. The M and the U were linked to provide a unique element to the logotype and to refer to the center’s mission of connecting residents to available to residents.
Katie Quick: Valley Between Love
Katie Quick is a talented and creative young songwriter based in Nashville. Her music features rich vocals and sophisticated composition. Katie’s positive and thoughtful themes are a natural match with her Fingertips Program, an inspirational and instructional concert series this former teacher offers to schools.
The Key: This CD design aimed to capture Katie’s warm, down-to-earth style. Photography by Susan K. Bryant.
Jacrist Gardening Svcs. Logo
Logo design for an upscale gardening service that provides residential and commercial landscaping.
The Key: A grass green and a dark green form the basis of this natural color scheme. Tight letter spacing is applied to Adobe Garamond Pro, and the darker green is used on the outer stroke in order to set it apart from light backgrounds. (The banner is used only in certain treatments and is not part of the logo proper.)