Imagine Community Gardens Logo
Imagine Community Gardens is a faith-based organization that develops inner-city community gardens.
The Key: A leaf was combined with the “i” of “Imagine” in order to communicate the idea of a garden as minimally as possible. The concept of giving to the community is reinforced by the subtle resemblance of the “i” to that of a person with outstretched arms. The form of the logo is simplistic enough that it easily reduces to a single color and is still recognizable at a small size.
Imagine Community Gardens Website
Imagine Community Gardens is a faith-based organization that develops inner-city community gardens.
The Key: The focus was on developing a clean, news-based, informational site that is easy to navigate and easy to increase in scale.
Elmwood Bidwell Farmers Market Logo
The Elmwood-Bidwell Farmers Market is a producer-only farmers market located in the heart of the Elmwood Village.
The Key: The stylized initials are intended to provide a clearly recognizable icon for an organization with a long title. The colors invoke the organic nature of the market.
Mother’s Day
Magazine ad designed for a company that delivers hometown food and goods to people all across the nation.
The Key: The images available were very low quality (not able to be printed large), so the design of the ad was restricted to the use of small product images. The aim of the ad was to market the website to customers who wanted to send care packages to former Buffalo residents.
Mosaic Buffalo Logo
Mosaic Buffalo is an artistic event sponsored by the Family Justice Center of Buffalo, an advocacy group whose mission is to enable people to live free of domestic violence.
The Key: Based on a mosaic theme, this is a redesign of the old logo. The art concept and geographic location were united by arranging tiles in the shape of a buffalo. The slogan was reworded to allude to the tile theme and to include Buffalo in the title.
Hope Center Spa Day Poster
Poster advertising a post-holiday Hope Center fundraising event at a local salon.
The Key: Exhausted holiday shopper sells the headline, while the copy explains how the reader can help raise money for a good cause while rejuvenating herself after a hectic holiday schedule.
North Forest Construction Logo
North Forest Construction provides Western New York with excellent custom finishing work, from kitchen cabinets and counters to bathroom renovations and more, at a bargain price.
The Key: The interlocking N and F demonstrate the precise angles required by quality carpentry, and also form a stylized branch, making a connection to the name of the business. The hues of olive green reinforce the “forest” theme.
Matt Urban Hope Center Logo
The Matt Urban Hope Center helps low-income and homeless individuals and families on the East Side of Buffalo. Through training courses and assistance resources, local residents achieve self-sustenance by learning job skills and receiving proper aid.
The Key: The main idea was to emphasize the theme of “hope.” The font used is Franklin Gothic, with the corners rounded off to echo the concept of “rising upward.” The sky blue complements this idea, and the dark blue represents the dependability of the organization.
WBASNY Newsletter
Quarterly newsletter for the Women’s Bar Assoc. of Western New York.
The Key: In this redesign, a distinctive use of typography was paired with an existing logo and color scheme to create a classical look for this publication.
Matt Urban Human Services Center Logo
The Matt Urban Human Services Center is the parent organization of the Hope Center. The mission of the Matt Urban Center is to improve the quality of life of residents, preserve neighborhoods, and encourage economic development on the east side of Buffalo.
The Key: Franklin Gothic Heavy was used to match the font selected for the Hope Center, although a warm color palette was chosen to differentiate the two agencies. The M and the U were linked to provide a unique element to the logotype and to refer to the center’s mission of connecting residents to available to residents.